This year marks the 4th annual Colgate Optic White Beauty Bar which was held in Downtown Los Angeles at the Hudson Loft. Priv professional stylists bring the beauty services to you with a simple click of a button. Guests were able to indulge and relax at the salon popup as Priv offered an array of express services such as: manicures, chair massages, hair styling, and make up by L.A. Colors and more.

VIPs left with Colgate Optic White products such as the 360 Toothbrush + Built-In Whitening Pen, which starts working in 1 day to make your teeth 5 shades whiter. Guests also left with Optic White Platinum toothpaste and Quest Bars, 

Jouvé showcased its instant tightening and restoring serum. By using top-tier ingredients the serum visibly lifts, firms, minimizes and restores your skin to reveal a youthful glow. 

Boxer Wachler educated attendees on the latest with Lasik. By offering many options Boxer Wachler is catered to the needs of each and every client. Guests received 25% off eye exam and lasik for a future visit. 

Celebrity appearances with AnnaLynne McCord, Ali Landry, Kaitlyn Bristowe, Shawn Booth, Blair Fowler, Audrina Patridge, and Blake Cooper Griffin and more. 

Lipton Sparkling Tea and Essentia alkaline waters were on hand to keep everyone hydrated during our warm winter weather.

With the 58th Annual Grammy Awards around the corner guests fled to the Colgate White Beauty Bar to relax, rejuvenate, and renew their smiles to ensure they are red carpet ready for the big evening!