We are right in the mix of celebrating one of the biggest nights in film, The 89th Academy Awards. Known as 'The Oscars,' the award show pays homage to compelling stories told by outstanding performances over the previous year. With any main event there are always events leading up to the big day where Hollywood serves as one major playground for the insiders. Pop-up installations, parties, and not to mention gifting suites take over the 'city of Angels' for Hollywood's biggest day.

One of the highly sought after brands, Madison & Mulholland joined the festivities. The 2017 Awards Season Gift Bag had a variety of items for insiders to enjoy. Worth $25,000, the gift bag had something for everyone!

For the traveler, grab a copy of The Naked Philosopher: as you embark on a unique trip to Baron’s Cove Sag Harbor.  The unusual mystery/crime novel from award-winning screenwriter Paul Margolis is the perfect book to keep you engaged and on your toes. Baron's Cove Sag Harbor is known as the playground for the rich and famous. Located in the Hamptons. The trip includes: 3 Night Stay in a Harbor loft Suite Breakfast for Two each morning $500 Dining Credit Two 90 Minute Massages Yoga Daily for Two when in Season Wine Tasting for Two at Wolffer Estate Vineyard Welcome Amenity.

Caterina Jewelry gifted beautiful double-wrap leather chains from its Kiss Kiss Collection. Finished with a sterling silver-sculpted open heart pendant encrusted with cubic zirconia, this luminous bracelet is simple and stunning.

No outfit is finished without the perfect statement handbag. Isabella Hearst New York took the words right out of my mouth with her “No Paparazzi” collection. The Italian leather luxe designer handbag is a statement piece you need to get your hands on!

Being Oscar weekend its vital that your skin and hair is flawless and at its best! There were many masks, lotions, hydro gels, and more. A few of our favorites was the Bio Miracle Skincare scrub. The Coffee-based body wash and scrubs will leave your skin fresh and radiant. Culture Hair Products gifted its trio hair care system. Made with all natural products the one-of-a-kind line is designed for multicultural, curly, unmanageable, multi textured hair types. One Two Cosmetics gifted the ultimate game changer-MAGNETIC Eyelashes! Named "Best of Beauty Breakthrough" by Allure Magazine in 2016, this product is a must-have!

Other notable beauty and skincare items were: Mederma AG Advanced Dry Skin Therapy Hand & Body Lotion, Neutrogena Hydro Boost Gel, Neutrogena Hydro Boost Hydrating Lip Treatment.

Freshen up your skills in the kitchen with The Olive Fruit. The Kiklos Greek Extra Virgin Olive Oil is a superfood with inherent attributes that promote health and longevity. FreshBakedNY presents Michelle's Maccs also wowed guest with the Revolutionary Coconut Macaroon. The unique treat is unlike any other and is simply in a league of its own. Take it from a person who isn't the biggest 'macaroon lover,' these macaroons were gone in no time! It's also eggless, four less, and covered in delicious belgian chocolate - need I say more?

Other notable items were from: A-1 Array by Super A OK, B5LineNYC, Lizzie Scheck Jewelry,Liberti, Julia Knight Collection, Truly Spiked & Sparkling, OM Shanti Clothing, Tinsley Radix, Madison & Mulholland Eyewear, Celsius Energy Drink.

From jewelry and fashion, to health and beauty the Madison & Mulholland 2017 Award Season Gift Bag had it all. If you weren't able to snag a bag you can pick up select goodies at Hollywood and Highland. The 2017 Awards Season Gift Bag Pop UP is located at 6801 Hollywood Blvd #170 (Located on level 2) Los Angeles, CA 90028 from now to March 14, 2017, 10am-8pm daily.