Recently celebs gathered in Indianapolis, Indiana for the Maxim Party to celebrate the 100th running celebration of The Indy 500 to kick off the biggest weekend in race car driving history. 

Maxim brought its star-studded brand to the Indy 500 which was presented by PennGrade Motor Oil. As with all MAXIM events, produced by Karma International, an industry leader in experiential production. Guests enjoyed a VIP pre-party at the Pavilion at Pan Am and experienced the following: theatrical lighting, concert level sound, strolling performers, living art, model vignettes, and great music with renowned deejays, Indianapolis' very own, DJ GNO, and the worldly DJ Irie before the anticipated headlining performance by Tiësto.

Living up to it's name, the lavish party also drew in big names as well, with guest appearances by a few of Indy 500's famous racers, the Colt's Andrew Luck, along with celebrities such as talk show icon David Letterman, actor Chris Pines, YouTube star iJustine, and an impromptu performance by hip hop artist Flo-Rida. 

The Maxim Party at Indy 500 included fashion and art by Black Tape Project’s Joel Alvarez, a silent auction by Legends, and multiple interactive areas featuring Budweiser's Beer Bar. Life Support offered hangover recovery shots, while Red Bull provided energizing mixers, and Steak & Shake served specialty burgers and fries, while guests enjoyed specialty sips provided by Hangar 1 Vodka & Maestro Dobel Tequila.

Merging top-tier talent, celebrity guests, tastemakers, media, with fashion, art, music, and racing The Maxim Magazine party in celebration of the 100th  celebration of The Indy 500 was a must-see event!